animated commercial

This is a small part of the material I produced for an animated commercial for a major chain of supermarkets in Italy.
It has been a huge effort for me since I had to create the storyboard and the concepts (except for the characters), I had to take charge of the art direction, paint most of the textures, skies and backdrops.
But in the end it has been really fun to create a fictional version of Italy where landscape features and famous monuments are replaced with food.
Modeling, animation, compositing and post production made by the amazing folks at Tax Free Film.

Some concepts

Some concepts

Studies for the characters outfits (characters design not made by me)

Studies for the characters outfits (characters design not made by me)

Head variations

Head variations

Skies

Skies

An olive mill inspired by Leonardo's machines

An olive mill inspired by Leonardo's machines

Trees stylization

Trees stylization

Concepts of the truck

Concepts of the truck

Concepts of the buildings

Concepts of the buildings

Final textures of the buildings (to be projected onto 3d geometry)

Final textures of the buildings (to be projected onto 3d geometry)

Paintovers and notes on raw renderings iterations

Paintovers and notes on raw renderings iterations

stylized map of Italy

stylized map of Italy

Final rendering (by Tax Free Film)

Final rendering (by Tax Free Film)

Some textures

Some textures

Various 3d assets

Various 3d assets