animated commercial

This is a small part of the material I produced for an animated commercial for a major chain of supermarkets in Italy.
It has been a huge effort for me since I had to create the storyboard and the concepts (except for the characters), I had to take charge of the art direction, paint most of the textures, skies and backdrops.
But in the end it has been really fun to create a fictional version of Italy where landscape features and famous monuments are replaced with food.
Modeling, animation, compositing and post production made by the amazing folks at Tax Free Film.